Here are some techniques that will facilitate you to build links.
Inventing a phrase and setting up an alert
The idea behind this strategy is to create a new buzzword, and make it catch on, and then keep links as a result. Since not everyone who is using that phrase will send a link your way, you can initiate Google Alerts to be updated. If it’s obvious from context that users are talking about the phrase you coined, this can be a big prospect to make a link.
Now, if your website doesn’t have the coverage to obtain a buzzword out there, this may seem like a useless exercise. If your marketing is targeted to the right people, and the slogan is attractive enough, this could well be sufficient to start receiving the phrase in use by a lot of users in the online community.
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