Likewise, you can insert a white paper, video, or an info-graphic (visual representation of information in an easy and attractive manner), initiating Google Alerts on the theme, and begin contacting people. Anytime a query about the subject arises online, there is a chance to answer their queries with a link to your own resource. This is a nice strategy because the answer is totally on-topic.
If you utilize this method, be sure to be as supportive as possible. The resource itself is supposed to be extremely useful, of course. However, if it doesn’t answer every facet of the question, make sure you speak about those openly in your e-mails, comments, etc. Don’t let it sound like a sales pitch.
Updating others’ content
Are you familiar with content that can just continue giving? This is the content on which you wish to keep investing, with corrections, updates, etc., to keep it appropriate. It is a general practice to refresh the best content you have, keep endorsing it, and enhancing it.
But updating your old content can also be a task, and that’s where you come in. Rather than submitting your guest post, why not get in touch with a blogger? Have with you a motivating update or fact that will assist in keeping one of their top posts interesting and fresh.
Try looking and searching for some more general terms linked to your keywords and visiting various blog posts you can come across. Focus on those posts that already appear to have an enormous appeal.
Customizing a widget
A web widget occupies a section of a webpage and executes something helpful with information taken from other websites.
You may not be a coding expert with the skill to set a master widget that everybody desire to download. Nevertheless, it’s fine to have the design or coding skills essential to modify a widget so that it fits into your site’s appearance and branding.
Try looking out for blogs around your niche that employ widgets you are familiar with. Give those widgets a pinch so that it fits the website better, set a link, and present the new take on that widget to the blogger. This is particularly powerful for well-liked blogging topics that do not focus much on the technology industry.
It means be moral and ensure that the blogger is responsive in linking back to your website. There’s no cause to hide this. As long as you recognize how to work with people cordially, it shouldn’t be a trouble.
Purchase Display Ads
With the help of display ads, it’s possible to target websites where site owners and bloggers are most likely to creep around. This way, you may put your website in the minds of the viewers that have more power online, influence, and links. You only require paying when the visitors really click on those ads.
Many SEOs are reluctant to spend funds on ads since they just usually generate short-term gains, but if you are using ads for building links, this doubt isn’t logical anymore. The only problem you should be worried about is whether or not your time is being better invested in outreach or paying for those ads (or a blend of both).
Working with experts
There is no ground for creating content in isolation. In fact, most of the time, the best content is the outcome of collaboration. Involve best experts in the making and modification of your own content prior to it going live. If you are involving more experts, it means you have more opportunities to generate additional links.
However, you should not try to make this too large. The more and more people you involve, the less loyalty you can get from everyone of them, particularly if you are on the way of automating your outreach.
As an alternative, tailor your outreach e-mails and keep the reason clear why you want to contact them. Don’t expect a lot from them and let them know that they will also be gaining something out of this exchange.
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