Search engines are becoming smarter day by day. They are becoming stricter in their ranking criteria and focus a lot on content of the websites they rank. You must keep in mind that search engine are getting better in judging high quality content. In this landscape, it implies that you must produce high quality content that a visitor would like to study with interest.
It also denotes that the content you create needs to be put in a logical and organized manner eliciting an encouraging search engine reaction. You might have heard this phrase before that “the content is king”.
It is a reality yet a good search engine optimization depends upon the quality content that has been correctly setup within the Google Webmaster Guidelines and contains value for readers who will share that information with their friends.
Creating SEO content is not difficult. Though it does require a number of basic SEO skills and knowledge yet if you are good at writing and have carefully generated your targeted keywords, the task is not that difficult though.
I have included the following simple steps that you should consider while creating SEO-friendly content for your website. Follow these steps and make your site content rich.
Step 1
Develop a structure that can solve a problem related to your target market. Whatever your target market is, there is always an individual who wants to discover more, read more, and develop. You are the “specialist,” so what are you waiting for? Start sharing that knowledge and help others to learn.
Step 2
Take an idea from the above-mentioned step and start writing about it. Solve the problem. Inform your reader how do you do it. The people who read the information you provide and desire to do it on their own will do that anyway, either with or without your written words. You have to share your knowledge to gain reliability and establish yourself as an industry specialist.
Trust me, buyers today are highly educated. Whenever they do search any website as a potential seller, they want to know that you are a professional and you can meet their requirements. Your forums, website, or blogs are great ways to inform them that you can fulfill their requirements.
Step 3
The third step is based on keyword research, which we have already discussed in a previous section of this book. This is the time to ensure yourself about optimizing your content with those keywords able to give you desired results.
There are a lot of keyword research tools out there, as I mentioned before. Get help from those. Go for the one that works best for you. Find a list of keywords that is related to your website and though it may not be the most competitive one but still has a significant amount of local and global searches each month.
Warning: Do not go for keyword stuffing, hiding text, spamming, and other black-hat SEO practices. The Search engines can easily identify the content integrated with black hat techniques.
Step 4
This step is about HTML tags and coding. This is the stage where SEO gets bit more technical, so I will simply say that you are required to incorporate your chosen keywords all over your content and HTML meta tags (description, title tags, and headers).You can study the Google Webmaster Guidelines to get your tags.
Hint: There is a character limit you need to follow, so be careful.
Step 5
The content should not be just optimized but be fresh as well. After knowing “how” to create a successful content, you need to create high quality content on a regular basis. It’s quite fine even if you refresh it just once a week.
But you have to make sure that content generation is steady. Your visitors and readership depends upon the frequency with which you put content on your site. If you begin posting daily, this is something your readers will start to expect; and if you cannot maintain your frequency, they will soon lose interest and not return. It is better to post just once a week initially, develop your readership gradually and then increase posting frequency later as you can.
Step 6
Link building and baiting is the sixth step. Link building will be discussed more comprehensively later in the book. It is necessary that you make your
readers connect to you easily. Gadgets and widgets are great ways to construct backling. If you can expand them on your own (or hire someone else for this), then you should certainly be doing that. Or else just make sure that the whole content is link friendly. What I want to say is that you can make a fast HTML link box, ensuring that your URL strings are fresh and not messy with so many unknown characters that are not logical.
Step 7
Integrating social media with your website and the content it contains is another important step. Social media link building will be discussed in the next section of the book. Integrating social media means after developing high quality and valuable content, you should make it for your readers to share! Integrate it with Twitter, Face book, and other social networking websites.
In today’s competitive world, it is very important that you give readers a mean to share your content. Search engines are not just indexing social media sites and platforms, but the popularity of social media sharing is something they also take into consideration
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