Guest posting can be a valid way to get links back to your
website supplied that you don’t do it simply for links and that you do not over
do it. You can read these
Friday, November 6, 2015
The obvious question is how to you get these links?
If you ask Google they will tell you that any links pointing
to your website has to be natural links. Natural links are exactly what their
name implies. A website owner or blogger likes an additional website or blog
and normally adds a link to his/her blog.
Does this happen in actuality or is it another misconception?
What is a good link?
So, if the above links are not beneficial, what is a good
link?
First you should understand that link building it’s not only
a matter of quantity but it is a issue of quality as well. In other words it no
longer matters how many links are directing to your website but it is more
essential from where these links are coming. For example a link from a normal
blog does not have the same weight as a link from New York Times or a link from
Matt Cutts website (head of Google Quality team) is not the same as a link
through my blog.
To know more click this link
The birth of black hat SEO
Link building was an easy way to adjust the search engine
algorithms and many junk emailers tried to take advantage of this by building
link systems which gradually lead to the creation of what is generally known as
black hat SEO.
Google has become very intelligent in recognizing black hat
techniques and with the introduction of Panda and Penguin they have managed to
solve the problem and protect their search serps from spammers. Of course there
are still exclusions but they are doing advancements in every new release of
their ranking algorithm and very soon non-e of these tricks will work.
To “follow” or “nofollow”
In addition to the over and in order to give webmasters a
way to link to a website without passing any ‘link juice’ (for example in the
case of ads), search engines introduced what is known as the “nofollow” link. This
is a special tag you can add to a link (for example: “ <a href=http://www.somesite.com
rel=”nofollow”> Some Site </a> ) that tells search engines not to
count number the particular link as a ‘vote’ to the referenced website.
This was done so that you can link other websites from yours
without having taking the risk of being caught for selling or swapping links.
As a rule of thumb, you should add the nofollow tag on all
your external links (within your pages) that go to websites you cannot trust 100%,
to ALL your opinion links, to ALL your blogroll links and to ALL banner ad ad
links.
To know more click this link
Link Building
Link building is the most popular off-Page SEO method. Basically by building external links to your
website, you are trying to gather as many ‘votes’ as you can so that you can
get away from your competitors and rank higher. For instance if someone likes
this post and references it from his/her website or blog, then this is like
informing search engines which this page has good information.
What are the advantages of ‘off-site SEO’ to website owners?
A successful off-site SEO strategy will produce the
following benefits to website owners:
Improve in rankings - The website will rank higher in the
SERPs and this also means more visitors.
Increase in PageRank - Page rank is a number between 0 and 10
which indicates the significance of a website in the eye of Google. It is the
system designed by Larry Page (one of Google’s founders) and one of the reasons
that Google was so successful in showing the most relevant results to the
searcher. Page rank today is only one
out of the 250 factors that Google is using to rank websites.
More publicity - Higher rankings also means greater exposure
because when a website ranks in the top positions: it gets more links, more
visits and more social media mentions. It’s like a never ending collection of
events where one thing leads to one more and then to another etc.
To know more click this link
Why is Off-Page SEO important?
Search engines have been trying for many years to find a way
to return the best results to the searcher. To do that, they consider into
account the on-site SEO factors (described above), some other quality factors
and off-page SEO.
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