If you ask Google they will tell you that any links pointing
to your website has to be natural links. Natural links are exactly what their
name implies. A website owner or blogger likes an additional website or blog
and normally adds a link to his/her blog.
Does this happen in actuality or is it another misconception?
It certainly does but you have to try really hard to get to this point. Take for example this blog, there are many incoming links because other webmasters find the content fascinating and I also link to other sites in my content articles because I find their content material interesting and want to inform my readers about it. This is natural link building where a link has more worth from the readers’ point of you rather than the search engine point of view. The best way to attract links is to publish content (text, images, videos, info graphics etc) that other people would like to link.
If natural links are what I have just described above, in
which usually category do all other links fit in?
They belong in the group of artificial links and by
implementing such techniques you increase the danger for getting a manual or
computer charges by Google.
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