A successful off-site SEO strategy will produce the
following benefits to website owners:
Improve in rankings - The website will rank higher in the
SERPs and this also means more visitors.
Increase in PageRank - Page rank is a number between 0 and 10
which indicates the significance of a website in the eye of Google. It is the
system designed by Larry Page (one of Google’s founders) and one of the reasons
that Google was so successful in showing the most relevant results to the
searcher. Page rank today is only one
out of the 250 factors that Google is using to rank websites.
More publicity - Higher rankings also means greater exposure
because when a website ranks in the top positions: it gets more links, more
visits and more social media mentions. It’s like a never ending collection of
events where one thing leads to one more and then to another etc.
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