Search engines have been trying for many years to find a way
to return the best results to the searcher. To do that, they consider into
account the on-site SEO factors (described above), some other quality factors
and off-page SEO.
Off page SEO gives them a very good indicator on how the
World (other websites and users) perceive the particular website. A web site
that is helpful is more likely to have references (links) from other websites; it
is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s
etc.) and it is more likely to be bookmarked and shared amongst interests of
like-minded users.
To know more click this link
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