Link building is the most popular off-Page SEO method. Basically by building external links to your
website, you are trying to gather as many ‘votes’ as you can so that you can
get away from your competitors and rank higher. For instance if someone likes
this post and references it from his/her website or blog, then this is like
informing search engines which this page has good information.
Over the years website owners were trying to build links to their websites so that they rank higher and they ‘invented’ a amount of ways to increase link count. The most popular ways were:
Blog Internet directories - something like yellow pages but
each entry was a link back to a website
Forum Signatures - Many people where commenting on forums
for the sole purpose of getting a link back to their website (they included the
links in their signature)
Comment link - The same idea as forum signatures where you
comment on some other website or blog in purchase to get a link back. Actually
even worse, instead of using your real name you could use keywords so instead
of writing ‘comment by Alex Chris’, you
wrote ‘comment by How to lose weight’ or anything similar.
Article Directories - By publishing your articles on an
article directory you could get a link (or 2) back to your website. Some
article directories accepted only unique content while other directories
recognized anything from spin articles to already published articles.
Shared Content material Directories - Websites like hub pages
and info barrel allowed you to publish content material and in return you could
add a few of links pointing to your websites.
Link exchange schemes - Instead of trying to publish content
you could get in touch with other webmasters and exchange links. In other words
I could link your website from mine and you could do the same. In some
instances you could even do more complicated trades by doing a 3-way link, in
other words I link to your website from my website but you link to my website
from a different website.
Notice that I used the past tense to describe all the over
methods because not only they do not work today, you should not even try them
because you are more likely to get a charges rather than an increase in
rankings (especially when it comes to Google).
To know more click this link
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