Getting quality links fast can be challenging. That’s why we recommend doing relatively simple, short-term link building strategies – such as directory submissions, news releases and user-generated content and contests –while putting the majority of time and effort into the most effective long-term methods, which pay the biggest dividends:
- Building relationships with media outlets, trade publications and bloggers (influencer research, online PR)
- Creating good, link-worthy content and “socializing it” in ways that encourage clicks and links
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