Many people who look for links just think “link,” but often, this is not the most effective way to do link building. If you think of the web as a huge social network and think of links as relationships, you have a huge advantage over your competition.
You can do many manipulative things to make your site appear better than it is, but if you can find more natural ways to build your credibility and embed yourself in the social structure of the web, you will likely become extremely successful without risking getting penalized by search engines for having an artificial link profile.
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