It is thought that the reason Google created the Sandbox new site filter was to stop spam related sites from adding numerous purchased links–and ranking highly for their keywords from the date of launch. Since Google apparently considers a high number of links pointing to a site from the beginning to be rather suspicious, the links are not considered to be natural. Another possibility is spam sites would use various tactics to rise to the top of the search results, and gain heavy sales prior to being banned for being in violation of Google’s Terms of Service; and then repeating the process continually. As a result, new sites are put into a form of probation, usually referred to as the Google Sandbox.
{mospagebreak title=Does everyone agree that there is a Google Sandbox?}
Not everyone agrees that the Google Sandbox exists as a separate filter from other alleged Google filters. Not everyone involved with search engine optimization even agrees that Google uses a system of filters at all. Skeptics believe that the phenomenon merely echoes already existing Google algorithm calculations, and the Sandbox effect is an illusion.
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