No keywords always go with the highest search volume. In general, the higher the search volume, competition. Try keywords in the center - with volumes of research that are not too high nor too low. For example, at the Hotel On the Beach in Del Mar, I did not know who the keyword "San Diego" to go, since it has 550 000 searches per month! The competition is high, so I focused on more specific terms, which are very important for my business.
Thursday, October 1, 2015
Keyword Competition:
No keywords always go with the highest search volume. In general, the higher the search volume, competition. Try keywords in the center - with volumes of research that are not too high nor too low. For example, at the Hotel On the Beach in Del Mar, I did not know who the keyword "San Diego" to go, since it has 550 000 searches per month! The competition is high, so I focused on more specific terms, which are very important for my business.
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